Narrative practice shapes a new level of understanding between you and your clients.
Narrative practice, as it’s known today, is the brainchild of Dr Rita Charon of Columbia University Medical Centre (CUMC).
What is narrative practice?
In short, narrative practice is a form storytelling to help health professionals understand their patients at a deeper level and therefore, get more satisfying results.
Narrative practice can use any modality: words, music, movement, and visual arts.
In terms of your practice and your marketing, using narrative practice allows you to have a deeper impact with your clients.
Narrative practice is a proven method of bridging into a more-effective collaborative partnership between you and your client(s). The benefit is better relationships and connection.
Why do your clients call you?
They call you because they need or want something you provide. That can be counselling, coaching, hypnotherapy, nutritional support.
You’re more than an expert, you’re your client’s best resource.
Most of your clients are going through change. They are often in the midst of a life-altering event.
Circumstances that brought them to your care can be uplifting or heartbreaking.
Narrative practice is another modality to help them move forward in a healthy and healing way.
What you can gain through narrative pratice
You’re well-trained for your profession and you’ve experience, but adopting narrative practice into your work results in two vital outcomes:
1. It’s proven by the programs at CUMC and at the Centre for Narrative Practice that practitioners of narrative medicine, or a narrative practice, experience less burn out.
2. The professional and client connect on an extraordinary human level that is more balanced with each person carrying responsibilities and knowledge combined to create the narrative.
The model of narrative is used in other industries as well.
In 2008, I presented at Narrative Matters Conference in Toronto. The conference highlighted the wide range of use for narrative in almost all professions and industries: insurance, law, education, and of course, in health and allied care.
Why should this interest you?
Understanding and using narrative as part of your practice echoes the principles of content marketing.
It’s about understanding and feeling your client’s needs, journey, fears from a human, not a statistical or scientific lens. And, with that understanding in place, you’re better equipped to be the best resource for your clients.