Image from Canva

Copywriters bring a little bit of magic to you.  They’re able to give you more time in your day, week, life. And if that isn’t magic, I don’t know what is.

Take a look at your life

You’re busy.  Not only are you driven by your passion to create the business you’ve dreamt of, you want to be the best. It’s not really about your ego, but it’s about being able to help people reach their dreams and overcome their barriers. To do that, you need to be and do your best work.

You’re busy. Not only are you doing your best to help clients build the lives they’ve imagined, you’re busy staying up to date with your own growth so you can do your best work.  Everyday you’ve got more reading to do. Each day you’re preparing for clients and working on case plans with them.

You’re busy. You need to build your professional network. This means going to networking events, or even starting up a group of your own to connect with like-minded professionals.  Maybe you’re the chair of a local organization.

You’re busy running your business. That’s the work behind having your bills paid, employees paid, office rental, licensing, taxes, marketing and advertising, promotion.

That’s just the work part of your life.

You’re also busy building a balanced private life. You want more time to relax, travel, play with kids, work on hobbies….wasn’t that all part of your dream?

Is your dream really to spend all your time and energy just trying to manage your business?

Three benefits you can reap

Now, in the midst of all of this going on, what if:

  1. You were able to save 3-10 hours per week? 
  2. You were able to never worry again about writing thousands of words a week for your social media, blogs, website…
  3. You were able to focus more on the work you really love – working with your clients

And one more and it’s big

Or worse case yet, what if:

  1. you’re not keeping your website current
  2. you’re not using case studies and other useful stories
  3. you’re not using social media to its full power…yikes! 

“Social media is growing in terms of its reach and impact, and this statistic is here to show just that. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations.” (Oberlo, 2019)

So, if you wish you had more time to work on it or if you‘ve been putting off starting social media…then it might be the right time for you to work with a freelance copywriter.

The need to promote yourself with advertising and marketing – the time is now

I’ll be the first to agree that advertising has a shady past at times. And, on  he other hand, it can be tasteful and valuable to your clients.

Why? Because today advertising is focusing on the relationship you have with clients.  Advertising offers people information they need. 

You get to make the choice if you want to be cheesy and a little tacky in your advertising, you can be. Or you can choose to be helpful and informative – a friendly expert.

“Let us prove to the world that good taste, good art, and good writing can be good selling.” Wm. Bernbach

Advertising is how you tell the world about you.

You are the heartbeat of your personal brand. It’s one of the reasons clients will reach out to you.

But they can’t do that unless they can find you. And, telling them what they need to know about your and your business so they can connect.

To do this well, you write case studies, write blogs with relevant helpful information, maintain your content on your website to be fresh and current….and more.

By using different writing strategies, you start connecting to your future clients. They start seeing you as a resource they need and trust.

But, there’s a caution here. As easy as it is to write useful, friendly information, it can be just as easy to slip into another habit.  A habit that doesn’t help you at all.

While advertising is about the client, sometimes, businesspeople forget that and start writing about how great they are. Not about the clients, at all.

Your messaging needs to be crafted with the right tone, simple language and focused on the client.

“It can help you build a larger, more loyal customer base. All of the social media actions mentioned above will gradually expand the reach of your business, and studies show quality content increases customer loyalty.” From business2community

How a copywriter can be your best investment

Copywriting itself has specialties. Many copywriters will have an area they enjoy working in. For some that could be a lengthy professional background in tech, or medicine, or  self-improvement. When you work with a copywriter who is already focused in your business niche, its easier. The amount time a copywriter would need to learn about your business is reduced.

What can a copywriter help you with?

Here’s a short list: emails, sales letters, case studies, white papers, website content, Facebook ads, Twitter, Instagram, training products, catalogues, sales pages, scripts for video or audio, speeches, presentations, annual reports, communications, eBooks….”

Next steps?

Instead of worrying or feeling uncomfortable doing this, work with a freelancer and build a library of information. Imagine, being able to have written copy ready at your fingertips anytime you need it. Imagine the feeling of ‘no pressure.’ Nice, isn’t it?

A freelance copywriter is a simple investment. You can work with a freelancer when you need to or want to. They’re not an employee for whom you’re responsible.  And, they have the added advantage of being more objective in their viewpoint. Copywriters are also up to date with changes in search technology, trends and understanding how to connect to your client – your demographic.

If you’re not sure about hiring a freelance copywriter, here’s a link you might find helpful to guide you through hiring a freelance copywriter for the first time.

Ms Charron is a certified copywriter with more than 35 years experience in a variety of industries. She’s a copywriter who is focused on remembering the human heart in advertising and enjoys working in self-improvement and personal growth.

If you’d like to connect here’s your warm invite