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Why a good copywriter is like gourmet chocolate
Image by Pexel from Pixabay It was a rainy night. My feet hurt and my brain was on overload. I’d walked for about 10 hours that day – visited museums, strolling slowly through neighbourhoods and along the Seine, enjoying every second. But now, as I wandered into the...
Memory, red cars and 3 reasons why repeating yourself helps your clients connect…and stay connected
Image by S. Hermann & F. Richter from pixabay Your clients are a unique crew. And the self-development industry is a like a thousand comets on fire shooting into the stratosphere. "People do what they can remember to do. Repetition builds memory and that’s...
The internet is a crazy treasure hunt – how to help your clients find you
Photo by Pexels from Pixabay When your future clients are searching online, they’re looking for answers to ‘something.’ Google sparks into action and starts searching billions of bits of information ideally finding your information. Your information – your content –...
Why you need to meet BERT – Google’s new SEO baby
Photo by Anna Auza on Unsplash Years ago, I was training judges and lawyers how to use something brand-new. It was called Quick Law. A search engine for legal research. It was an exciting time and we felt like we were in the Jetson universe. All you needed to do was...
Why client lifestyle data is the most important info you need
Image by StockSnap byPixabay Today, social norms shift quickly. One of the reasons why some of the shifts seem to take place quickly is because the internet. Everyday, more and more people are becoming interconnected through the internet. This allows more...
Taming the dragons: what your content calendar captures (and how it boosts your business)
Photo by BRUNO CERVERA on Unsplash A guide for beginners - part 2 In Part 1, an outline for a content calendar was reviewed. With a content calendar you’re more likely to stay on track with your messaging, be more organized in your publishing online, and have a great...
Avoiding dragons – how a content calendar helps you build your business
An easy guide for beginners - part 1 Can you imagine what the early explorers thought as they were mapping out their world? When they reached what was believed to be the edge of the world, they issued a caution: beware of the dragons living there. Now, in today’s...
Why smart market segmentation helps your client
Image by M. Brugman at Pixabay Who’s your client, really. Who are they? “Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That...
SEO is the invitation to the world that you’re open for business…part 2 of 2
SEO is the invitation to the world that you’re open for business! The non-geek easy guide to using SEO in your web content (part 2 of 2) Welcome back! In part 1, we talked about: BERT (Google’s newest algorithm for searching using natural language), andSEO...
If you’re not using SEO in all your content, you’re a wallflower at the biggest party in town
Image by ktphotography from Pixabay Are you missing all the fun? Start using SEO and let your business be found. A lay-person’s view of SEO without the technical geek-speak. SEO has a somewhat mystical and intimidating aura for the average person. Let’s crack it...
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