Cheryl Charron
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What’s the secret recipe to reaching tired consumers in the online world? The right mix of persuasion and honesty

by cccopywriter | Nov 19, 2019 | Advertising and truth, copywriting, marketing, writing skills

Image by Peter Benoit from Pixabay Who doesn’t love an honest salesperson? My uncle was a car salesman in a small town in Northern Saskatchewan. That’s in Canada. He started in his early twenties, (about 1940) and did it until retiring in the 1980s.  The town was...

Fake claims ring the death bell. Avoid this temptation like the plague

by cccopywriter | Nov 5, 2019 | advertising, Advertising and truth, communication, copywriting, small business

Image by Gerd Altmann on Pixabay Advertising works hard to attract your ideal customer.  In today’s world where deceptive practices are easily used, it’s vital for your marketing approach and advertising is based upon truth. Thanks to some abuse of social media,...

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