by cccopywriter | Oct 4, 2019 | advertising, copywriting, creative revolution, creativity for marketing, culture, Golden Age of Advertising, history of advertising, marketing
Today, the idea of a woman (or anyone) dying their hair is hardly worth a second look. Far from maintaining a ‘natural’ look, hair dye has exploded into a colouring box of colours used by kids to seniors, and any gender. So, you ask, what does...
by cccopywriter | Sep 17, 2019 | advertising, copywriting, history of advertising, marketing, small business, social media
This is the third part of an easy self-help series for small business owners. This brief overview focuses on a smidgeon of history and the growth of digital marketing. How do you know when to hire a freelance copywriter? Hiring a copywriter can bring you...
by cccopywriter | Sep 16, 2019 | advertising, copywriting, creative revolution, Golden Age of Advertising, history of advertising, marketing, small business
The Elegant Golden Rules that still Apply in Advertising Are you using them? Bill Bernbach highlighted, back in the Golden Age of Advertising, the need for truth, originality, simplicity and creativity in advertising. If you’re old enough you might remember...
