by cccopywriter | Dec 12, 2019 | advertising, case studies, marketing, small business, storytelling, Uncategorized, writing skills
Case studies are the proof your future customers need to connect to you Photo by Allie Smith on Unsplash Set the stage and start writing – editing – writing and sharing Alrighty! Fast forward. You’ve met with your customer and had a great interview. You’ve...
by cccopywriter | Dec 11, 2019 | advertising, case studies, marketing, storytelling
Photo by Amy Hirschi on Unsplash “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Who doesn’t enjoy a story? Facts are good, stats can be useful – but meaning comes from putting that information...
by cccopywriter | Sep 17, 2019 | advertising, case studies, marketing, small business
Narrative practice shapes a new level of understanding between you and your clients. Narrative practice, as it’s known today, is the brainchild of Dr Rita Charon of Columbia University Medical Centre (CUMC). Photo credit by Thought Catalogue on Unsplash What is...
by cccopywriter | Sep 16, 2019 | advertising, case studies, copywriting, marketing
“Case studies are hidden gold in building your professional reputation.” -Charron I know the work you do changes lives when the clients are willing to follow through. I know the frustration you may experience when clients are self-destructive and don’t follow...
