Cheryl Charron
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How to keep your website fresh and attract the clients you want

by cccopywriter | Nov 28, 2019 | communication, copywriting, marketing, social media

Your website needs to be vibrant, current and useful. For most consumers, it’s what they see before they even meet you – whether that’s in real life or online.   For many business owners, once they get their website designed and running, they check on it in the...

Catching your clients on the fly

by cccopywriter | Nov 11, 2019 | advertising, communication, emails, marketing

A beginner’s guide: how to write emails for mobile devices It’s noon hour and you’re sitting at your desk zipping through emails on your phone.  Or, you’re in line at the grocery store. Or you’re in a parking lot waiting for your teen to finish practice and you...

Fake claims ring the death bell. Avoid this temptation like the plague

by cccopywriter | Nov 5, 2019 | advertising, Advertising and truth, communication, copywriting, small business

Image by Gerd Altmann on Pixabay Advertising works hard to attract your ideal customer.  In today’s world where deceptive practices are easily used, it’s vital for your marketing approach and advertising is based upon truth. Thanks to some abuse of social media,...

Your backstory: your secret weapon for attracting your ideal clients

by cccopywriter | Oct 28, 2019 | advertising, communication, marketing, small business, storytelling

Your backstory is one of the most inviting and reassuring aspects of your marketing strategy.  It’s time to stop wasting its power and begin using it to attract clients who want to connect with you.         Photo by Kat Stokes on Unsplash Has this...

3 Ways To Write So Clients Will Listen

by cccopywriter | Oct 22, 2019 | advertising, communication, copywriting, writing skills

Language is your secret weapon to reach into your clients’ hearts and minds The work you love doing becomes successful by your instinctive ability to reach your client. You do this in your sessions with the words you choose, the setting your work in…you offer safety...
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