by cccopywriter | Oct 4, 2019 | advertising, copywriting, creative revolution, creativity for marketing, culture, Golden Age of Advertising, history of advertising, marketing
Today, the idea of a woman (or anyone) dying their hair is hardly worth a second look. Far from maintaining a ‘natural’ look, hair dye has exploded into a colouring box of colours used by kids to seniors, and any gender. So, you ask, what does...
by cccopywriter | Sep 21, 2019 | advertising, creative revolution, Golden Age of Advertising, marketing, social media
You have one chance to make a first impression. Your voice in your advertising and marketing is the first impression your future clients receive. Bernbach’s (1911-1982) impact on advertising is something we can all learn from. Bernbach is credited with...
by cccopywriter | Sep 16, 2019 | advertising, copywriting, creative revolution, Golden Age of Advertising, history of advertising, marketing, small business
The Elegant Golden Rules that still Apply in Advertising Are you using them? Bill Bernbach highlighted, back in the Golden Age of Advertising, the need for truth, originality, simplicity and creativity in advertising. If you’re old enough you might remember...
