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Why a good copywriter is like gourmet chocolate

by cccopywriter | Feb 4, 2020 | culture, marketing, storytelling

Image by Pexel from Pixabay It was a rainy night. My feet hurt and my brain was on overload. I’d walked for about 10 hours that day – visited museums, strolling slowly through neighbourhoods and along the Seine, enjoying every second. But now, as I wandered into the...

Why client lifestyle data is the most important info you need

by cccopywriter | Jan 8, 2020 | communication, copywriting, culture, marketing

Image by StockSnap byPixabay Today, social norms shift quickly.  One of the reasons why some of the shifts seem to take place quickly is because the internet. Everyday, more and more people are becoming interconnected through the internet. This allows more...

‘Does she … or doesn’t she? Five little words changed a culture

by cccopywriter | Oct 4, 2019 | advertising, copywriting, creative revolution, creativity for marketing, culture, Golden Age of Advertising, history of advertising, marketing

Today, the idea of a woman (or anyone) dying their hair is hardly worth a second look. Far from maintaining a ‘natural’ look, hair dye has exploded into a colouring box of colours used by kids to seniors, and any gender. So, you ask, what does...

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