by cccopywriter | Feb 25, 2020 | Blog Posts, content calendar, copywriting, marketing, small business, social media, storytelling
Photo by DDP on Unsplash Once upon a time, in an Italian garden far, far away…. a very thirsty Crow spies a pitcher of water on a round wooden table in the shade of the garden. Happily, she lands, and hops over to the pitcher. She tries to sip the water, but her beak...
by cccopywriter | Feb 4, 2020 | culture, marketing, storytelling
Image by Pexel from Pixabay It was a rainy night. My feet hurt and my brain was on overload. I’d walked for about 10 hours that day – visited museums, strolling slowly through neighbourhoods and along the Seine, enjoying every second. But now, as I wandered into the...
by cccopywriter | Jan 28, 2020 | copywriting, marketing, small business, storytelling
Image by S. Hermann & F. Richter from pixabay Your clients are a unique crew. And the self-development industry is a like a thousand comets on fire shooting into the stratosphere. “People do what they can remember to do. Repetition builds memory and...
by cccopywriter | Dec 12, 2019 | advertising, case studies, marketing, small business, storytelling, Uncategorized, writing skills
Case studies are the proof your future customers need to connect to you Photo by Allie Smith on Unsplash Set the stage and start writing – editing – writing and sharing Alrighty! Fast forward. You’ve met with your customer and had a great interview. You’ve...
by cccopywriter | Dec 11, 2019 | advertising, case studies, marketing, storytelling
Photo by Amy Hirschi on Unsplash “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Who doesn’t enjoy a story? Facts are good, stats can be useful – but meaning comes from putting that information...
by cccopywriter | Nov 19, 2019 | copywriting, marketing, storytelling
Image by StockSnap from Pixabay Auntie Helen was my babysitter. Not really my aunt, though. In her 60’s she was white-haired 5’10” British woman with perfect posture and manners, raised in India in the early 20th century. She had many tales to tell me. And there...
