by cccopywriter | Sep 21, 2019 | advertising, creative revolution, Golden Age of Advertising, marketing, social media
You have one chance to make a first impression. Your voice in your advertising and marketing is the first impression your future clients receive. Bernbach’s (1911-1982) impact on advertising is something we can all learn from. Bernbach is credited with...
by cccopywriter | Sep 17, 2019 | advertising, copywriting, history of advertising, marketing, small business, social media
This is the third part of an easy self-help series for small business owners. This brief overview focuses on a smidgeon of history and the growth of digital marketing. How do you know when to hire a freelance copywriter? Hiring a copywriter can bring you...
by cccopywriter | Sep 17, 2019 | advertising, case studies, marketing, small business
Narrative practice shapes a new level of understanding between you and your clients. Narrative practice, as it’s known today, is the brainchild of Dr Rita Charon of Columbia University Medical Centre (CUMC). Photo credit by Thought Catalogue on Unsplash What is...
by cccopywriter | Sep 17, 2019 | advertising, copywriting, marketing, small business
This is the final part of an easy self-help series for small business owners. This brief overview focuses on questions for the small business. Photo credit Derek Robinson on Pixabay How do you choose your copywriter? First, let me share a story. A...
by cccopywriter | Sep 17, 2019 | advertising, copywriting, marketing, small business, social media
This is the first part of an easy self-help series for small business owners. In this brief introduction, the focus is on the human side copywriting. Other parts will explore the technical side of copywriting. What makes a good copywriter? How about a great one? ...
