by cccopywriter | Sep 17, 2019 | advertising, copywriting, marketing, small business, social media
This is the first part of an easy self-help series for small business owners. In this brief introduction, the focus is on the human side copywriting. Other parts will explore the technical side of copywriting. What makes a good copywriter? How about a great one? ...
by cccopywriter | Sep 16, 2019 | advertising, copywriting, creative revolution, Golden Age of Advertising, history of advertising, marketing, small business
The Elegant Golden Rules that still Apply in Advertising Are you using them? Bill Bernbach highlighted, back in the Golden Age of Advertising, the need for truth, originality, simplicity and creativity in advertising. If you’re old enough you might remember...
